Rovia, LLC is a 27-year-old travel company with offices in South Carolina and executive offices in Plano Texas. Rovia was formed by acquiring two of the most well respected travel companies with combined 50+ years of experience in the travel industry. Rovia introduced to the marketplace an opportunity and concept that combines the positives of traditional travel agencies service, online booking technology and host agency opportunity while eliminating the negatives that have caused many travel agents to consider where the future of travel industry is going and how the travel agent will survive.